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| Atul Chitnis
You are not remembered for doing what is expected of you
It is interesting how misunderstood the concept of “marketing” is. Way too many people equate marketing with selling, creating awareness about a product, a campaign, etc. Something that you do at a specific time, when you are trying to achieve an objective. And usually something negative. Let me try and explain how I see the [...]
Recently, I was quoted in an article about early retirement, which resulted in a hilarious number of people reacting with “What? You retired???” Most of the people who reacted this way are people who have known me for a long time, and were surprised that I was even talking about retirement. They probably missed my [...]
Two years ago, in 2010, we announced that FOSS.IN/2010 would be the last one. There were a lot of reasons for this, which have been documented here. Since then, I have been searching all over India for an annual event that I could attend every year just like FOSS.IN, but with a bigger focus on [...]
Last year, we announced a brand new event – PRODUCTISE.IN. This event was meant to take on the hard topic of product development – not the funding, not the VCs, not the exits, but the actually core of a startup – the product. Unfortunately, we ran into several hitches. First, the notice was way too [...]
This is a talk with a difference My talk at TEDxMSRIT, about designing products for users. This is a fun talk, with a serious message. And the organisers made sure that they made me look like Mephistopheles on stage – a totally new look for me Enjoy!
In February 2012, I gave a talk at the Agile India 2012 conference. The topic was “Product Development in India”. I use my experiences from the the 1980s till today to give people a guided tour of what it was (and is) like to develop products in India. This talk is a wee bit more [...]
If you involve me in a process that I find out to be of questionable quality, repeatedly object, recuse myself immediately after, and ask you not to use my name to rubber stamp your questionable results, but you still do, what does that say about you? (To be continued) p.s. Am currently keeping comments on [...]
Too many people look at ebooks as some new, technological miracle that requires some completely new way of thinking. That’s rather weird to someone like me, who has been using eBooks since the late 1990s. It is also completely wrong – ebooks are essentially just books, as we have known them from times before Gutenberg. [...]
Every year, I face the same problem. Come February, and I get flooded with invitations to speak at some event or the other. And I have to turn them down, because they are all in my “unavailable” period of mid to end-February (for various personal reasons, including my birthday, my wedding anniversary, etc.). As I [...]
Note: This article was originally written in late 2011. If you found this post useful you may also want to read this post about eBooks I am often asked by some very confused people – “Should I buy an eBook reader, or a tablet?” The answer lies in what your primary use is going to [...]
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