Source: brand.blogs.com/mantra/index.rdf
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| Fruitful
Sustainability, triathlon, and other life interests
I finally decided to spin off my triathlon adventures into a separate blog called Today is Not That Day. It comes from a fantastic quote that I've seen floating around the tri blogosphere: Someday you will not be able to...
Now I'm nowhere near ready to do an Ironman (I just started running and swimming this year!) but I loved this response by pro triathlete Hillary Biscay to the interview question, "What do you recommend to those who are planning...
Just raced in the Pacific Grove triathlon, Olympic distance. This was my third triathlon and, unlike my first, I'm finally feeling strong and having fun with it. This year has been my "base building" year in which I learn how...
This fall, I?ll be teaching Brand Strategy: Building the Credible Sustainable Brand as part of the newly launched Sustainable Brands Seminar Series. The 5 one-day individual courses will be held in four cities: San Francisco, hosted by Williams Sonoma ?...
I know I haven't posted anything in months, but I get entered to win a free Garmin Forerunner 310XT if I post the contest to my blog. So here it is. If you're into cool electronics for running, biking and...
I just completed my first-ever triathlon yesterday at Wildflower, which is considered to be one of the tougher Olympic distances in the country. I was definitely undertrained and overconfident, because I had absolutely no idea what I was in for!...
I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I'll never again agree to develop an hour's worth of new content with 1 week's notice (!), I appreciated...
Just posted Role of Retail in Sustainability on my business blog. I'm surprised at how few retailers are stepping up to the plate and helping consumers make educated choices on sustainable products. Best Buy is a laggard, Home Depot is...
I just published a post on my business blog outlining the five steps to creating competitive advantage through sustainability. Go take a peek and let me know what you think.
In addition to the email newsletter we send out every month (you can sign up on this page by entering your email address) we?ve recently designed an easier-to-read PDF. This issue kicks off a series on connecting sustainability with top-line...
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